Chances are very good that the next prescription you fill will get you a generic medicine. Three-quarters of prescriptions these days are filled with a generic. And the proportion keeps climbing. Read the Article>

From the time they arrived to the moment they laid their heads on hotel pillows, the thousands of cardiologists attending this week’s Heart Rhythm Society conference have been bombarded with pitches for drugs and medical devices. Read the Article>

Opinion by Daniel Hoffman Read the Article>

A Vermont law bans pharmacies from selling doctors' confidential prescription records to drug makers. Firms say they have a free-speech right to buy and sell information to market their products. Read the Article>

Before pharmaceutical company marketers call on a doctor, they do their homework. These salespeople typically pore over electronic profiles bought from data brokers, dossiers that detail the brands and amounts of drugs a particular doctor has prescribed. It is a marketing practice that some health care professionals have come to hate. Read the Article>

The White House’s new deficit plan has the drug industry crying foul, and that means Big Pharma may now join Big Insurers to push back on health reform. Read the Article>

The drug industry has hired one of K Street's top lobby shops to make sure manufacturers aren't squeezed by healthcare reform regulations, according to newly released disclosure forms. Read the Article>